Varför Pride är viktigt för en hetero

2 08 2014

Hade än en gång en liten anledning att göra ett besök på Pride-festivalen i Stockholm. Med mina barn viftandes med regnbågs-flaggor på vägen därifrån, fick jag fråga från 8-åringen ”varför är den här festivalen?”. Efter några ord om att det är viktigt för att alla ska få tycka om alla och att män ska få pussa män o kvinnor kvinnor om de vill och att folk hamnar i fängelse för det fortfarande idag, så slog det mig också att det som firas o symboliseras under Pride, iaf gör jag det, är också ett stort uttryck för tolerans – för alla slags olikheter, utseenden, intressen o människor. Inte bara hbtq, utan t.ex även funktionshindrade får under festivalen en särskild respekt. Jag menar, en festival som har seriöst uttryckta fartbegränsningar för permobiler.. är helt enkelt mer inkluderande än de flesta andra..

Främlingsfientlighet går hand i hand med homofobi och allmän intolerans mot.. allt.
Hbtq-rörelsen vågar jag påstå från min kammare går hand i hand med stark tolerans för kulturer och minoriteter och socialt hindrade i allmänhet.

Du kan säkert komma på någon bög du träffat nångång som var nazist eller sverigedemokrat, men jag kan det inte.

Därför är det viktigt att fortsätta fira, stötta och flagga för Pride även för oss hetero-svennar som för det mesta håller oss till normerna.
Att flagga med regnbågsflaggan är att flagga för frihet att tycka om vem man vill, för allmän tolerans och inkluderande av konstiga eller bara främmande människor, för yttrandefrihet och tryckfrihet, mänskliga rättigheter och inte minst att flagga för fest!

Och hur sjutton kan det i så många länder vara lagligt att slå barn, men olagligt att vara kär i någon??

Happy Pride, Leve friheten och mångfalden!


Word of the week: Sustainable

11 06 2014

I was at an organization where the top management changed more or less every year.
At another well reputed organization where some of my friends used to work and deliver good stuff, BAAM, top management changed or it got bought or something and then it changed from a team-oriented organization to a very bureaucratic top-down way of work.

A third one, smaller, same thing happen and within a few months the crew was gone.

At a forth one..  I can give you thousands of stories of companies and organizations who seriously changed in very short time. If these organizations are still successful today, more successful or less successful I don’t know.

At one organization, an academy, not much changed at all, bits and pieces now and then and sometimes a small change could take 250 years. Is this academy successful? 

What are you’re criterias?

The academy keeps, as far as I know, ”delivering” awesome bright students.

The ”team-oriented” to ”top-down bureaucratic” organization I still believe have profit and a loyal customer base.

Some organizations die, some of them turn into something else, better or worse – who is the one to judge? The market?

The market is not always right. Just think about all those seriously successful industries.. which get so much profit, to the cost of humanitary and environmental disasters. Are they successful? They keep selling.

Was the .com era a failure? Oh NOOO way if you ask me! I too was part of ”portal site projects” stopped before launch ’cause of the crack in the bubble. But .com was successful, don’t you agree?

And for all those companies who might have got sucked in and died within HP or whatever huge enterprise, how long would they have succeeded, how long would their technology have stood up for the seriously high pace of their competitors with much cooler stuff.

What makes a sustainable company? How long will HP be around? SAP? H&M? Twitter..? Myspace?

I think Google will be around for a while. As HP. Will Apple?

But all those ”we have such a cool map/search product, it can draw you a map very easy”.. well they disappeared or live a tiny existance today. 

The owners, the entrepreneurs, they keep going on most of them even after something happened to their baby. Taking what they learned and doing something new, wiser from the previous experience and possible with a contribution to technology development that get injected in someones project somewhere. Or they retire on that sought after palm beach.

What is sustainable? 

Kids are.





Word of the week: Leverage

5 04 2014

Have you ever seen a business statement, a press release or similar in the software business that does not include ”leverage”?

For me, leverage is a collector for all things you want to say, which you just don’t have the time, will or data to specify more clearly.

I want to leverage everything that’s good.



Examples of testable requirements

1 04 2014

In the last edition of  @TestingCircus I was yammering around testable requirements and the need for requirements people to get help from all you testers out there.

Testing Circus is btw a great magazine! Even go back to old editions is well worth the time.

Happy ending 2013, fuck Agile and be Good

26 12 2013

Sorry Agile about the title. I can’t figure out another way to say it. Time to ditch the concept of Agile and talk about what matters. All we want to do is Good. In projects, organizations, development, business.

I was upset by everyone, and I mean everyone (at least in the IT domain), putting ”Agile” in front of every word related to their work, to make some sort of statement. ”We need to be more agile”, ”you have to make this team agile”, ”Our organization should be more agile”, ”In agile user experience we do this”, ”to have an agile release process you need to..”, ”our marketing department is agile”..  Seriously, what do you mean really?

A friend of mine, @froderik,  suggested we just replace ”agile” with ”good” and it will become more clear.

Try that.

The Agile manifesto did something awesome more than 10 years ago, putting into words something that needed to be put into words. To put attention to something that was not good in the IT business, and could become better.

Now, the Agile manifesto seems to has served it’s purpose and it’s not enough as a guide anymore.  For instance there’s nothing in the Manifesto that says we actually should deliver stuff (product and services). :-) You’ll see it if you read it as another friend @NiclasReimertz reminded me of.  It’s fine. It’s just time to take a breath and take the next step on the ladder.

Nowadays, the word Agile is  used in every situation to explain something bad, or good, or middle. It doesn’t mean anything any longer. How many times have you lately heard the word ”agile” used in any kind of setting?

The Agile communities did change my professional world. With the help of Agile people I learned new methods and structures to do better team leadership & development processes and somewhat better services and products.  For these communities, Agile is now more of a brand name. People know who they are by the name. No need to change. But in all other settings Agile is obsolete.

Now, to do seriously good services and products for my customers, there are so many things that need to be considered, known and explored. Business, people, process, user experience, quality, domain, context, learning. Knowledge from the history and science of communication, psychology, engineering, learning, marketing, technology  as well as crazyness, invention, collaboration over great distances, with highly integrated and complicated or complex systems, Agile just don’t have the chance to give an answer any more. Now I just want to do Good.

I get confused and restless when hearing Agile. What do you really really want? I ask.
You want a faster release cadency?
A functioning team?
An innovative product?
A stable environment?
Happy users?
Big sales?

Tell me what you want, and I’ll try to find a Good way to do it for you.

Bye Agile, enter Good.

The word of the week: Momentum

23 09 2013

It is something very appealing about this word, and I believe you’ve all seen it somewhere not long ago.
Feels nice to say, both vague enough and very business like, and people seem to know what you mean even though they haven’t heard the word before (especially in non- English countries). Maybe ’cause it comes from the world of physics?

Do I need to say IT managers love it? As do physical trainers.

(btw, I might bring up the practice of the word of the week again.)

Driving your product

16 08 2013

The challenge
Going to the production line. Everyone who develops a product starts by needing the tool himself. He develops something of use to him or his closest peers. Then a business appears. Facebook. Spotify. Twitter? Netflix. AirBnb. A nice pen. An automated calculator. An aeroplane. Then he gets so busy building new versions of the tool, and to run the company so he no longer have any use of the tool himself. Others have. And he cares about them. Feel responsible. And earn his living from it. So how to build a tool that no longer is of any use for him? He now knows how to market, make sales, grow effective teams. But how can he possible know what’s needed?
Someone would say, he can visit his customers, users, watch them, study them with scientific methods. I ask, is this enough?
Does he need to use the product himself to be able to build it? Does he need to drive the car himself to develop it?
I sincerely believe, Yes!
Someone will argue – it’s enough to know your target groups, your environment where your product are. Is it? To make decisions of overall features, yes. For decisions of details, hmm.. How can you know how the gear handle should fit in your hand if you’re not using it?
But just let someone test drive it for you. Yes good. But as a business leader, on the top of it all, can you make wise decisions without sometimes using your own stuff?
Well, for medical products I guess the answer has to be no, don’t get high on your on supply.. still medical inventions have all? been tried by the inventor, isn’t it so? Pencillin? Viagra? Birth-control pills?
Extensive testing with trial groups is at least a prerequisite to develop any medicine at all. The same should be true for software.

What we right now, too often, are saying is that we neither need to drive our car nor do extensive trial testing in groups for our product. That our general knowledge of the market & users is enough.
Just point & shoot without knowing the emotion of the cars’ gear handle.
Well, you probably can sell a car by following design standards and be a clever business guy. But
can you build a fantastic one with only that?

Ulrika Park



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